"What happens in X, stays in X." Where does this quote come from, and what is X?

Question:I've heard several examples, but I really don't know the answer.

There is a huge lawsuit pending over the quote "What happens in Vegas stays in Vegas"

The slogan is believed by some to originate from an old sign in a now defunct tavern in Cambridge Mass. that reads...
"What happens in here, stays in here"

The Las Vegas Convention and Visitors Authority, is trying to claim rights to the phrase.

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not sure where it came from but the X stands for anyhting you want it to. such as what happens in vegas stays in vegas. Meaning you don't leave and discuss what happened.

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