5star hotel management question?

Question:I need some good (full sentence) answers for these questions for my thesis.., but I do not find any good answers. Please help me!

1. Why are the loyality programs in a 5star hotel extremely important?

2. How connects the customer satisfaction and the competitive advantage and profitability of a 5star hotel?

5-star hotels do not compete on price, they compete on quality. However, studies have shown that corporate accounts can stick to good loyalty programs.

2. Again, they do not compete on price, but on quality, which means customer satisfaction. Clients at that level are very demanding and will not return with their fat wallets if they are let down by the service.

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